So, what is this CPIR and how does it work? This week's article goes in depth on the topic: Anticipitory physiological regulation in feeding biology, but I'll give you the summary here. When we eat something sweet, even before it hits the digestive tract, our bodies are already prepped to respond to that sweet stimulus. When sugar hits the tounge, a message is sent to the hypothalamus, the hypothalamus then sends out a cascade of hormones, one of these being insulin, to prepare the body to recieve sugar. Insulin, in turn, increases activity of adipose lipoprotein lipase which absorbs sugar from the blood. So, just by tasting something sweet (and not necessarily swallowing it) we see an insulin response and a decrease in blood sugar. This "pre-digestive" insulin response is smaller than the one that occurs when we are digesting an actual sugar, but it is there nonetheless. I think you can see where I'm going with this...When an artificial sweetner is used instead of a natural sugar sweetner, the CPIR still happens. So we still see an insulin release, and we still see the corresponding decrease in blood sugar. When blood sugar goes down, another signal is sent from the hypothalamus- one that calls for sugar intake to increase circulating blood sugar. In response, we start eating, and we tend to eat foods that are higher in carbohydrates in order to raise blood sugar.
Usually when I get to this point in the explanation, people tell me "ok, well now that I know that, I just won't eat high sugar things. It will be easy." Unfortunately, it is not easy to go against thousands of years of evolution. No amount of willpower can deny these responses- they are there and you will respond to these hormonal signals without even realizing it. Hence, no one loses weight drinking diet soda.
That being said, sure it's not as easy as this explanation would make it seem. The CPIR also has a large role in managing eating behaviors as well. Obese individuals have a blunted CPIR when consuming sweet foods, but normal insulin responses to sweet foods. Additionally, everyone has a different CPIR and CPIR can vary based on the time of day, food consumed prior to sweet consumption, and past experience/food preference. There's is always more research to do :)
